alexa Comparing Recruitment Methods to Enrolling Organizations into a Community-Based Intervention Trial: Results from the NC BEAUTY and Health Project
ISSN: 2167-0870

Journal of Clinical Trials
Open Access

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Research Article

Comparing Recruitment Methods to Enrolling Organizations into a Community-Based Intervention Trial: Results from the NC BEAUTY and Health Project

Laura Linnan*, Cherise Harrington, Kant Bangdiwala and Kelly Evenson
University of North Carolina at Chapel Hill CB #7440 Chapel Hill, North Carolina 27599-7440, United States
Corresponding Author : Laura Linnan
University of North Carolina at Chapel Hill CB
#7440 Chapel Hill
North Carolina 27599-7440
United States
E-mail: linnan@email.unc.edu
Received July 19, 2012; Accepted August 14, 2012; Published August 17, 2012
Citation: Linnan L, Harrington C, Bangdiwala K, Evenson K (2012) Comparing Recruitment Methods to Enrolling Organizations into a Community-Based Intervention Trial: Results from the NC BEAUTY and Health Project. J Clin Trials 2:119. doi:10.4172/2167-0870.1000119
Copyright: © 2012 Linnan L, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
 

Abstract

Background: Organizational-level recruitment strategies have not been well detailed in the literature. This manuscript compares three methods of organizational level recruitment of beauty salons into a large community based cancer prevention intervention trial called The North Carolina BEAUTY and Health Project. Methods: Three recruitment methods (e.g. phone call prior to visit, drop-in visit or referral plus visit) were applied to a random sample of 100 salons per group to identify the most effective recruitment approach. Salons were considered eligible when they signed a study agreement form. The goal was to recruit at least 60 salons from which 40 would be selected to participate in the trial. Here we report salon recruitment procedures, sub-study results by method, and related recruitment costs. Results: Of the 62 salons which signed study agreement forms, 13/318 (4.1%) were recruited via the phone call prior to visit method; 32/222 (14.4%) via the drop-in visit method; and 17/34 (50%) via the referral method. The costs per salon recruited by each method were determined as well. Conclusions: The referral method, made possible due to the community-based participatory research approach, provided the best recruitment yield overall; yet available time, personnel, resources and costs must also be considered when selecting among future organizational level recruitment methods.

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