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Competing on Branding | OMICS International | Abstract
ISSN: 2169-0286

Journal of Hotel and Business Management
Open Access

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Competing on Branding

Jamaluddin M.R*

Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam, Malaysia

*Corresponding Author:
Jamaluddin MR
Faculty of Hotel and Tourism Management
Universiti Teknologi MARA
Shah Alam, Malaysia
E-mail: [email protected]

Received August 26, 2013; Accepted August 26, 2013; Published August 30, 2013

Citation: Jamaluddin MR (2013) Competing on Branding. J Hotel Bus Manage 2:e109. doi: 10.4172/2169-0286.1000e109

Copyright: © 2013 Jamaluddin MR. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


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