Comprehensive Strategy Analysis for a Leading Firm in the UAE Precision Tooling Industry
Dr. Chaher Alzaman* and Molham Chikhalsouk
Business and Engineering Management Department, Higher Colleges of Technology, UAE
- *Corresponding Author:
- Dr. Chaher Alzaman
Business and Engineering Management Department
Higher Colleges of Technology, UAE
E-mail: [email protected]
Received January 28, 2013; Accepted March 04, 2013; Published March 06, 2013
Citation: Dr. Alzaman C, Chikhalsouk M (2013) Comprehensive Strategy Analysis for a Leading Firm in the UAE Precision Tooling Industry. J Bus & Fin Aff 2:107. doi:10.4172/2167-0234.1000107
Copyright: © Dr. Alzaman C. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper conducts an extensive analysis of the strategy of a leading UAE company in the precision tooling industry. The work starts by an introduction about the company and a comprehensive literature review about the strategy concept, how the scholars perceive strategy, and the tools that can be used to assess and analyze strategy. The paper analyzes the company’s strategy in the light of Mintzberg’s Ten Goals, Mckinzey’s 7S model, Porter’s Value Chain, Porter’s Five Forces, SWOT analysis, and recommendation on Balanced Scorecard for supply chain analysis. Since the company is a leading one and has outreaching involvement in vital UAE businesses such as aerospace and oil and gas, the analysis serves as an insight into strategy for UAE companies.