alexa Consumer’s Satisfaction Level about Grameen Phone’s (GP) Service in Bangladesh: A Case Study on Perception Analysis
ISSN: 2167-0234

Journal of Business & Financial Affairs
Open Access

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Research Article

Consumer’s Satisfaction Level about Grameen Phone’s (GP) Service in Bangladesh: A Case Study on Perception Analysis

Ullah A1, Islam T2* and Rahman M3

1Department of Business Administration, Port City International University, Chittagong, Bangladesh

2Faculty of Business Studies, University of Dhaka, Bangladesh

3Department of Business Administration, Northern University, Bangladesh

*Corresponding Author:
Touhidul Islam
MPhil, Faculty of Business Studies
University of Dhaka, Bangladesh
Tel: +88029661900
E-mail: [email protected]

Received Date: February 28, 2017; Accepted Date: March 25, 2017; Published Date: April 05, 2017

Citation: Ullah A, Islam T, Rahman M (2017) Consumer’s Satisfaction Level about Grameen Phone’s (GP) Service in Bangladesh: A Case Study on Perception Analysis. J Bus Fin Aff 6: 258. doi: 10.4172/2167-0234.1000258

Copyright: © 2017 Ullah A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Grameenphone (GP) is the leader of Bangladesh telecommunication industry. Grameenphone (GP) not only provides voice service but also offers a number of value added services, in each on both a prepaid and contract bases. Service network, 3G, customer care, physical facilities, billing cost, information service, mobile banking, GP offers and studyline are included in the value added services. Our study discloses the customer's reaction about GPs services. This study investigates why customers are satisfied the GPs existing services and why they are not satisfied and their reaction about GPs services. The study recommends the customers approach and how Grameenphone (GP) retains its customers as a result gradually converted to the loyal customer with competing others operators in the marketplace.


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