alexa Crafting Strategic Objectives: Examining the Role of Business Vision and Mission Statements

Journal of Entrepreneurship & Organization Management
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Research Article

Crafting Strategic Objectives: Examining the Role of Business Vision and Mission Statements

Bora B1, Borah S2 and Chungyalpa W1*

1Department of Management Studies, Sikkim Manipal Institute of Technology, India

2Department of Computer Applications, Sikkim Manipal Institute of Technology, India

*Corresponding Author:
Wangchuk Chungyalpa
Assistant Professor, Sikkim Manipal Institute of Technology
Management Studies, Majitar, Rangpo
East Sikkim 737132, India
Tel: 9679260992
E-mail: [email protected]; [email protected]

Received Date: Sepetember 10, 2016; Accepted Date: February 03, 2017; Published Date: February 10, 2017

Citation: Bora B, Borah S, Chungyalpa W (2017) Crafting Strategic Objectives: Examining the Role of Business Vision and Mission Statements. J Entrepren Organiz Manag 6: 205. doi: 10.4172/2169-026X.1000205

Copyright: © 2017 Bora B, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



There exists abundant literature on business strategy topics. Yet very few of these examine the role of business mission and vision statements and their influence on strategic objectives. It is this apparent gap in the literature that this paper aims to cover. The paper aims at highlighting the importance of business vision and mission statements and how these dictate the strategic goals and objectives of the organization - both short term as well as long term. The paper consists of three sections. The first section provides a quick overview of business strategy. The remaining sections discuss the mission statement and vision statement. It provides guidelines including templates on how to develop effective mission and vision statement. Finally, it applies the learning’s to a case study - that of a hotel. My aim is to highlight how the three - mission statement, vision statement, and strategic objectives - are intertwined. It is necessary to first define the mission and vision statement prior to defining the strategic objectives. The mission and particularly the vision statement provide the foundation upon which strategic objectives are framed.


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