alexa Culture-Specific Semiotic Politeness Norms in the Multicultural Society of Ethiopia
ISSN: 2151-6200

Arts and Social Sciences Journal
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Culture-Specific Semiotic Politeness Norms in the Multicultural Society of Ethiopia

Hassen R*

Department of Applied Linguistics, Wollo University, Dessie, Ethiopia

*Corresponding Author:
Hassen R
Department of Applied Linguistics
Wollo University, Dessie, Ethiopia
Tel: 0333115204
E-mail: [email protected]

Received: February 26, 2016 Accepted: March 25, 2016 Published:March 31, 2016

Citation:Hassen R (2016) Culture-Specific Semiotic Politeness Norms in the Multicultural Society of Ethiopia. Arts Social Sci J 7:168. doi:10.4172/2151-6200.1000168

Copyright: © 2016 Hassen R. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



This study investigates culture-specific discourse based politeness principles in the multicultural society of Ethiopia. Ethiopia is a land of diversity where many ethnic, religious, linguistic, and cultural groups of different kinds co-exist. There are many languages spoken in the country. Different cultures are exhibited through ways of dressings, living, eating and day-to-day activities. Politeness rules or principles are seen to be language and culturespecific rather than universal. The study was based on semiotic items not only speech acts but also other larger units. Data were collected from different cultural performances such as rituals, sayings, non-linguistic signs, texts and talks or discourse. This study investigates how politeness norms are explained more by local-cultural rules than by universal theories of politeness and investigates the problematic cases with different traditional values, social structures, and cultural ideologies embodied in language and non-language communication resources. The result of the study reveals politeness is culture-dependent. What is polite to one culture might be embarrassing or upsetting to others. Norms of politeness vary across cultures. Politeness norm assumes that everyone wants to save face. Politeness is not expressed through language only but also through other semiotic resources. Politeness appears on the continuum of negative face - the desire to avoid imposition and positive face - the desire to be appreciated. The Ethiopian speech communities employ both positive and negative politeness norms. There is a slight inclination to negative politeness, but great deals of positive strategies are also used.


Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri, Food, Aqua and Veterinary Science Journals

Dr. Krish

[email protected]

1-702-714-7001 Extn: 9040

Clinical and Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals


[email protected]

1-702-714-7001Extn: 9042

Chemical Engineering and Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001 Extn: 9040

Earth & Environmental Sciences

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

General Science and Health care Journals

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics and Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001 Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Informatics Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Material Sciences Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Mathematics and Physics Journals

Jim Willison

[email protected]

1-702-714-7001 Extn: 9042

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001 Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

John Behannon

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001 Extn: 9042

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version