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ISSN: 2167-0234

Journal of Business & Financial Affairs
Open Access

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Research Article

Customer Metrics and How Store Performance is Related to Them

Bjorn P1* and Matteo A2

1Department of Int. Management and Economics, Copenhagen Business School, Denmark

2School of Business Society and Engineering, Malardalen University, Sweden

*Corresponding Author:
Bjorn P
Department of Int. Management and Economics
Copenhagen Business School, Denmark
Tel: 4528417077
E-mail: [email protected]

Received Date: June 17, 2016; Accepted Date: June 25, 2016; Published Date: June 30, 2016

Citation: Bjorn P, Matteo A (2016) Customer Metrics and How Store Performance is Related to Them. J Bus Fin Aff 5:193. doi:10.4172/2167-0234.1000193

Copyright: © 2016 Bjorn P, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

This paper aims to give the reader an overview of the latest available metrics to track customer behavior in physical retail stores. This presentation is mainly based on a literature review and leads in the next step to the question about how useful are such metrics and how can they used. Therefore, a representative study in Sweden was conducted to measure which factors have an impact on customer performance and which not. Based on statistical analysis the paper finds out that there is a significant relation between the usage of metrics and the profitability of the store.

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