Customer Metrics and How Store Performance is Related to Them
- *Corresponding Author:
- Bjorn P
Department of Int. Management and Economics
Copenhagen Business School, Denmark
E-mail: [email protected]
Received Date: June 17, 2016; Accepted Date: June 25, 2016; Published Date: June 30, 2016
Citation: Bjorn P, Matteo A (2016) Customer Metrics and How Store Performance is Related to Them. J Bus Fin Aff 5:193. doi:10.4172/2167-0234.1000193
Copyright: © 2016 Bjorn P, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper aims to give the reader an overview of the latest available metrics to track customer behavior in physical retail stores. This presentation is mainly based on a literature review and leads in the next step to the question about how useful are such metrics and how can they used. Therefore, a representative study in Sweden was conducted to measure which factors have an impact on customer performance and which not. Based on statistical analysis the paper finds out that there is a significant relation between the usage of metrics and the profitability of the store.