CUSTOMER RELATIONSHIP MANAGEMENT THROUGH DATA MINING
|MR. KANNAN SUBRAMANIAN
MCA Department, Bharath Institute of Science and Technology, Bharath University, Chennai – 73
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Almost, each and every real time process is being automated in today’s competitive world of technological advancements. Automation has become the Blood Line of life. Data Mining is one of the powerful automation tools, as it has evolved from the concept of Knowledge Discovery. Knowledge Discovery is an intelligent process and Data Mining does it artificially, thus being Artificially Intelligent. Extracting data from large databases through pruning and other implicit means is not a single handed job. Data Mining has been a ‘Boon from Mars’ to many technical fields. Management fields are also not immune to it. Customer Relationship Management (CRM) is one such field which has been under focus for deployment of Data Mining. Many financial companies and business organizations have grown from rats to riches by tackling marketing issues through Data Mining. This paper gives the idea about Customer Relationship Management through Data Mining.