alexa Determinants And Effects Of Applying Electronic Marketing In Alexandria Hotels: Current Status And Future Trends | OMICS International | Abstract
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Determinants And Effects Of Applying Electronic Marketing In Alexandria Hotels: Current Status And Future Trends

Islam Salem1*, Osman Ahmed El-Said1 and Mohammad Nabil2

1Faculty of Tourism and Hotels, Alexandria University, Egypt

2Hotel Studies Department, Faculty of Tourism and Hotels, Alexandria University, Egypt

*Corresponding Author:
Islam Salem
Hotel Management Department,
Faculty of Tourism & Hotels
Alexandria University, Egypt
Tel: +2 012 2794 50 59
E-mail: [email protected]

Received Date: May 03, 2013; Accepted Date: June 25, 2013; Published Date: June 28, 2013

Citation: Salem IEB, El-Said OA, Nabil M (2013) Determinants and Effects of Applying Electronic Marketing in Alexandria Hotels: Current Status and Future Trends. J Tourism Hospit 2:112. doi: 10.4172/2167-0269.1000112

Copyright: © 2013 Salem IEB, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Alexandria is an international tourist destination. Due to its limited natural attractions and growing regional competition, Alexandrian hotels? operators need to adopt and implement creative marketing tools. This study explores the current and future adoption and role of electronic marketing (E-marketing) strategies and e-distribution channels in Alexandrian hotels. Despite the exponential growth of E-marketing, little is still known about its application and effectiveness in Alexandrian hotels. This exploratory study aims to fill in this gap. Field study revealed that most e-marketing procedures have not been applied, application of Awareness/General-Policy-related procedures helps better apply procedures in other phases, and that 5-star hotels apply E-marketing partially better than 4-star hotels. Further managers? opinions and thoughts have been sought, concerning the overall context and perceived barriers of applying E-marketing, both current and future aspects. Finally, best E-marketing practices are identified, and a simplified strategy for developing an effective E-marketing mix is proposed

Keywords

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2018-19
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri & Aquaculture Journals

Dr. Krish

[email protected]

1-702-714-7001Extn: 9040

Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals

Ronald

[email protected]

1-702-714-7001Extn: 9042

Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001Extn: 9040

Clinical Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

Food & Nutrition Journals

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

General Science

Andrea Jason

general[email protected]

1-702-714-7001Extn: 9043

Genetics & Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Materials Science Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Nursing & Health Care Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

Ann Jose

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001Extn: 9042

 
© 2008- 2018 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version