Development Support Communication: Problems and SuggestionsAamir Shahzad1* and Bokhari SA2
- *Corresponding Author:
- Shahzad A
M. Phil. scholar
Islamia University of Bahawalpur, Pakistan
E mail: [email protected]
Received Date: February 27, 2014; Accepted Date: May 08, 2014; Published Date: May 15, 2014
Citation: Shahzad A, Bokhari SA (2014) Development Support Communication: Problems and Suggestions. J Mass Communicat Journalism 4:191. doi:10.4172/2165-7912.1000191
Copyright: © 2014 Shahzad A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The purpose of this paper is to provide an overview of the concept of Development Support Communication (DSC), its beginning, features and emerging trends. This paper focuses on the evaluation and emergence of concept DSC and related terms. This study also tries to highlight the problems in successful DSC programs in general and particularly in Pakistan. Concluding this paper, suggestions for successful DSC programs are given by focusing on community participation (social organizations, interpersonal, traditional modes) and media.