Do Switching Barriers Exist in the Online Travel Agencies?Leo Huang1*, William Chang2 and Chia Wen Chen1
- *Corresponding Author:
- Leo Huang
Graduate Institute of Tourism Management
National Kaohsiung University of Hospitality and Tourism
E-mail: [email protected]
Received Date: January 25, 2017; Accepted Date: February 02, 2017; Published Date: February 09, 2017
Citation: Huang L, Chang W, Chen CW (2017) Do Switching Barriers Exist in the Online Travel Agencies? J Tourism Hospit 6: 265. doi: 10.4172/2167-0269.1000265
Copyright: © 2017 Huang L, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The fast development of e-commerce has provoked cutthroat competition between tour wholesalers and retailers. This study explores and empirically examines the correlations among retailers’ e-transaction satisfaction, interpersonal relationships, switching barriers, and repurchase intentions under the burgeoning e-commerce of Taiwan’s travel agencies. To achieve the objectives of this study, we adopt a Delphi research design. This research is quite innovative in that no related studies in the literature have analyzed nor tried to explore these linking factors for travel agency e-commerce. We also propose an optimal B2B transaction model that matches the essential development needs of B2B commerce transactions.