alexa Effect of Quality Products, Services and Brand on Custo
ISSN: 2375-4389

Journal of Global Economics
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's

Department of Management, University Pgri Adi Buana, Indonesia

*Corresponding Author:
Priyono IP
Department of Management
University Pgri Adi Buana, Surabaya
Jawa Timur, Indonesia
Tel: 06281216973515
E-mail: [email protected]

Received Date: February 10, 2017; Accepted Date: April 24, 2017; Published Date: May 01, 2017

Citation: Priyono IP (2017) Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's. J Glob Econ 5: 247. doi: 10.4172/2375-4389.1000247

Copyright: © 2017 Priyono IP. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

This study aims to identify and examine the influence of service quality, brand image and product quality on consumer purchasing decisions in Mc. Donald. This research is explanatory. The number of samples was 96 respondents taken by purposive sampling method. Collecting data using questionnaires. Data were analyzed with the validity and reliability, cross tables, simple regression analysis, regression analysis, and hypothesis testing using the formula t arithmetic and F arithmetic. The results showed the quality of service positive and significant influence on purchasing decisions, brand image positive and significant impact on purchasing decisions, product quality positive and significant impact on purchasing decisions, and service quality, brand image and product quality jointly influence positively and significantly the purchasing decision.

Keywords

Share This Page

Additional Info

Loading
Loading Please wait..
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords