Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's
Department of Management, University Pgri Adi Buana, Indonesia
- *Corresponding Author:
- Priyono IP
Department of Management
University Pgri Adi Buana, Surabaya
Jawa Timur, Indonesia
E-mail: [email protected]
Received Date: February 10, 2017; Accepted Date: April 24, 2017; Published Date: May 01, 2017
Citation: Priyono IP (2017) Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's. J Glob Econ 5: 247. doi: 10.4172/2375-4389.1000247
Copyright: © 2017 Priyono IP. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This study aims to identify and examine the influence of service quality, brand image and product quality on consumer purchasing decisions in Mc. Donald. This research is explanatory. The number of samples was 96 respondents taken by purposive sampling method. Collecting data using questionnaires. Data were analyzed with the validity and reliability, cross tables, simple regression analysis, regression analysis, and hypothesis testing using the formula t arithmetic and F arithmetic. The results showed the quality of service positive and significant influence on purchasing decisions, brand image positive and significant impact on purchasing decisions, product quality positive and significant impact on purchasing decisions, and service quality, brand image and product quality jointly influence positively and significantly the purchasing decision.