Evaluating the Iran Mobile Communication Operators by Analytical Network Process (ANP)
Hemmati S, Shapouri F and Keramati A*
Industrial Engineering Department, Faculty of Engineering, University of Tehran, Iran
- *Corresponding Author:
- Keramati A
Industrial Engineering Department
Faculty of Engineering, University of Tehran, Iran
Tel: + 98 21 88021067
Fax: + 98 21 82084194
E-mail: [email protected]
Received date: July 05, 2013; Accepted date: August 22, 2013; Published date: August 26, 2013
Citation: Hemmati S, Shapouri F, Keramati A (2013) Evaluating the Iran Mobile Communication Operators by Analytical Network Process (ANP). J Telecommun Syst Manage 2:109. doi: 10.4172/2167-0919.1000109
Copyright: © 2013 Hemmati S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The arrival of the mobile telecommunications service industry and its rapid and widespread growth is the most significant developments in the fields of communication. The aim of this study is to propose a decision-making structure to determine the appropriate Global System for Mobile Communications (GSM) operator. There are varieties of driving factors involved in choosing the most suitable GSM’s operator, and all these factors have positive and negative interactions with each other; in this regard, we apply an appropriate multi-criteria decision- making method. Due to the interdependency between these criteria, we use Analytic Network Process (ANP) that generalizes Analytic Hierarchical Process (AHP) by considering the interdependencies among factors. The results of this method illustrate that customer satisfaction and word of Mouth are the most important factors in selecting GSM’s operators in Iran. The proposed structure provides valuable insight into the process of GSM’s operator selection for GSM managers and practitioners. It can be applied as a practical assessment tool providing an evaluation of GSM operator’s market share and identifies areas of weakness that negatively affect success in market share.