Evaluation on the Effectiveness of the Different Modes of Publicity for Tissue Donation among Healthcare Professionals in Singapore
Received Date: Jan 04, 2016 / Accepted Date: Jan 23, 2016 / Published Date: Jan 25, 2016
Introduction: In Singapore, the donation of tissues is governed by the Medical (Therapy, Education and Research) Act. For past years, our tissue banks have engaged in various publicity methods. The objective of this study is to evaluate the effectiveness of our publicity strategies among healthcare professionals.
Method: A 6-questions survey was conducted among doctors, nurses, allied health and support services staff from Singapore General Hospital and National Heart Centre Singapore. Sample size was calculated in accordance to the occupation ratio.
Results: Of the 450 respondents who completed the survey, most did not see, read or heard about tissue donation. Newspaper articles were their main source of information amongst those who encountered tissue donation message. All categories of staff concurred that presentations by tissue banking experts is the best way to convey the message. All occupations except doctors, reported that information on how tissue donation improved a recipient’s life will interest them. On contrary, statistics and facts will interest doctors more.
Conclusion: Results highlighted our publicity methods have not been effective in conveying tissue donation message to healthcare audiences. Hence, there is a need to re-strategise its publicity efforts, so that information on tissue donation can be effectively delivered to them.
Keywords: Tissue donation; Heart valves; Skin allografts
Citation: Heng WL, Tham I, Yick JL, Chiang IY, Seck T (2016) Evaluation on the Effectiveness of the Different Modes of Publicity for Tissue Donation among Healthcare Professionals in Singapore. J Transplant Technol Res S4: 004. Doi: 10.4172/2161-0991.1000S4-004
Copyright: © 2016 Heng WL, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Select your language of interest to view the total content in your interested language
Share This Article
- Total views: 804
- [From(publication date): 0-2016 - Dec 07, 2019]
- Breakdown by view type
- HTML page views: 765
- PDF downloads: 39