Examining the Corporate Social Responsibility of the Catholic University Institute of Buea (CUIB) Ã¢Â€Â“ The Entrepreneurial University
Evaristus Nyong Abam*
Catholic University Institute of Buea, College of Business and Technology, Department of Travel Agency, Tourism and Operation Management, UK
- *Corresponding Author:
- Evaristus Nyong Abam
Catholic University Institute of Buea
College of Business and Technology
Department of Travel Agency
Tourism and Operation Management, UK
E-mail: [email protected]
Received Date: June 27, 2016; Accepted Date: September 14, 2016; Published Date: September 21, 2016
Citation: Abam EN (2016) Examining the Corporate Social Responsibility of the Catholic University Institute of Buea (CUIB) – The Entrepreneurial University. J Tourism Hospit 5:242. doi: 10.4172/2167-0269.1000242
Copyright: © 2016 Abam EN. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society. A business’s CSR can encompass a wide variety of tactics, from giving away a portion of a company’s proceeds to charity, to implementing “greener” business operations. Every corporation has a corporate social responsibility policy and it produces annual detail report of its activities. In this concept companies decide voluntarily or are obliged by law to contribute to a better society and a cleaner environment, it`s integrate social and environmental concerns in business operations and their interaction with their stakeholders. Corporate social responsibility (CSR) is also called corporate conscience; corporate citizenship or responsible business, it is a form of corporate self-regulation integrated into a business model and this can help build customer loyalty based on distinctive ethical values.The Catholic University Institute of Buea (CUIB) use their commitment to corporate social responsibility as their primary positioning tool in an environment or area that little is known about social corporate responsibility.