Review of Public Administration and Management

Abstract

Expectations and Pitfalls of Big Data in Biomedicine

Miguel A. Mayer

Big Data is one of the trending topics in information management, marketing and also in healthcare. Big Data describes a new generation of technologies and architectures that allow us to extract value from massive data volumes and types by enabling high-velocity capture, discovery and analysis of distributed data. Big Data is characterized by the so-called four V’s: volume and complexity of data, velocity of collecting, storing, processing and analyzing data, variety in relation with different types of data (structured, unstructured and semistructured) and veracity or ‘data assurance’ about data quality, integrity and credibility