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ISSN: 2167-0234

Journal of Business & Financial Affairs
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Research Article

Exploring the Aesthetics of Product on Consumer Buying Behavior in FMCGS

Azam S1*, Hussain Z1 and Fiaz2

1MBA-Continue, Institute of Business and Management, UET Lahore, Pakistan

2PhD, Northwestern Polytechnical University, Xian, China Currently Working in UET Lahore, Pakistan

*Corresponding Author:
Azam S
MBA-Continue, Institute of Business & Management
UET Lahore, Pakistan
E-mail: [email protected]

Received October 15, 2014; Accepted November 29, 2014; Published December 15, 2014

Citation: Azam S, Hussain Z, Fiaz (2014) Exploring the Aesthetics of Product on Consumer Buying Behavior in FMCGS. J Bus Fin Aff 3:128. doi:10.4172/2167-0234.1000128

Copyright: © 2014 Azam S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

The at hand study intend to exploring the Aesthetics of product on consumer buying behavior. The results identified that the elements; color, label and designs influences the perception of the consumer about the purchasing of the product. Some colors have a fuming effect while others have a cool effect on the consumer mind. Labeling is compulsory as it makes the consumer aware of the product. While now a day people wanted the product with “Look at me” Aesthetics. Aesthetics has become such an important aspect in our lives that some people even believe that Aestheticisms everything or packaging is the product. The selection of the product highly depends on the package of the product. Promotion chain is formed by the product packaging and most of the time it’s close to the actual purchase and hence play important role in observing the customer results.

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