Factor Influencing the Purchase Intension of Consumer While Purchasing Second-Hand Products in Pakistan
- *Corresponding Author:
- Rashida Bashir
IB&M UET, Lahore, Pakistan
E-mail: [email protected]
Received date: October 19, 2016; Accepted date: November 28, 2016; Published date: December 06, 2016
Citation: Bashir R, Lodhi RN, Atif M (2016) Factor Influencing the Purchase Intension of Consumer While Purchasing Second-Hand Products in Pakistan. Arabian J Bus Manag Review S3:008.
Copyright: © 2016 Bashir R, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
From the birth of Human beings they are consuming products for satisfying their needs. Now days, rapid consumption of secondhand product is due to increase in population. Our research aim is to determine the effect of brand, price, risk and seller location on consumer purchase intension while purchasing secondhand products. 200 close ended questionnaire were distributed among the people and 186 received back. By using SPSS linear regression equation applied on data to check the impact of independent variables brand, price, risk and seller location on dependent variable consumer purchase intension. Results shows that brand and price have positive impact on consumer purchase intension while purchasing secondhand products. Marketers can utilize the findings of this research and can shape consumer purchase in tension for second-hand products.