alexa Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques | OMICS International | Abstract
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques

Sharda Haryani*, Bharti Motwani and Swati Sabharwal

Prestige Institute of Management and Research, Indore, Madhya Pradesh, India

*Corresponding Author:
Sharda Haryani
Prestige Institute of Management and Research
Indore, Madhya Pradesh, India
Tel: 0731-4013374
E-mail: [email protected]

Received January 12, 2015 Accepted May 22, 2015 Published June 05, 2015

Citation: Haryani S, Motwani B, Sabharwal S (2015) Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques. Arabian J Bus Manag Review 5:134.

Copyright: © 2015 Haryani S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Internet has extraordinarily changed the marketing concepts. Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth publicity i.e. Viral marketing communication (VMC). Viral marketing is a very effective tool available to the marketers today. Viral marketing has been used by various organizations using platforms like blogs, company website, social networking sites, etc. to promote their products. It is helping organizations to grow their businesses by adopting marketing strategies to reach out to their customers. Viral marketing can be used to generate brand awareness among large population in a short span of time and people can refer it to others. This type of word of mouth publicity can be a powerful factor to influence the purchasing decision of customer. This paper is an attempt to explore the factors that affect the customers’ attitude towards internet induced viral marketing communication. The study was done on primary data collected through self-structured questionnaire based on five-point Likert Scale. Non probability Judgemental sampling was used. Principal component factor analysis as carried out using statistical software (SPSS16.0.). The study will be helpful to marketing managers to understand customer preferences and target them in a right way. Appropriate use of these factors can help flourish their businesses.

Keywords

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2018-19
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri & Aquaculture Journals

Dr. Krish

[email protected]

1-702-714-7001Extn: 9040

Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals

Ronald

[email protected]

1-702-714-7001Extn: 9042

Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001Extn: 9040

Clinical Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

Food & Nutrition Journals

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

General Science

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics & Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Materials Science Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Nursing & Health Care Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

Ann Jose

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001Extn: 9042

 
© 2008- 2018 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version