Factors Influencing Pricing DecisionsAbbott J Haron*
Higher Colleges of Technology, Sharjah, United Arab Emirates
- *Corresponding Author:
- Abbott J Haron
Higher Colleges of Technology, Sharjah
United Arab Emirates
E-mail: [email protected]
Received date: December 13, 2015; Accepted date: Janaury 29, 2016; Published date: January 30, 2016
Citation: Haron AJ (2016) Factors Influencing Pricing Decisions. Int J Econ Manag Sci 5:312. doi:10.4172/2162-6359.1000312
Copyright: © 2016 Haron AJ. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
In this paper, we look at factors that affect how marketers set price. The final price for a product might be influenced by numerous factors, which can be categorized into two main groups, internal factors and external factors, both areas are discussed in further detail in this paper. In addition to discussing the factors that influence international marketing channels, which are the channels within which goods and services pass to reach their foreign customers. This suggests that manufacturers and consumers must be located in either the producers or customers country or having presence in both countries. Lastly, the paper will discuss standardized advertising versus localized advertising in an international market.