Halal Products Purchase Intention in Pakistan: Evidences from Non-Muslim Community
Received Date: Jul 07, 2017 / Accepted Date: Sep 27, 2017 / Published Date: Oct 05, 2017
Factors for purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly turning to Halal products all around the world. Therefore, factors that influence non-Muslims to purchase Halal products are essential to know today for marketers. Aim of the study is to know the impact of attitude towards Halal brand on non-Muslim consumers for Halal products’ purchase intention and recognizing the role of social influence as moderating variable as it has its significant and vital role in purchase intention of every product and for every consumer. Research paradigm that is followed for the study is quantitative research approach following purposive sampling method for data collection. A total sample of 300 respondents has been taken from major cities of Pakistan to examine the relationship of factors that influence customer’s Halal purchase intention. Data are collected through structured questionnaire having five-point Likert scale and analyzed through software SmartPLS 3. This paper has drawn the findings that attitude has a positive relation with purchase intention for Halal products in non-Muslim consumers and Social influence as a moderating variable strengthens the relation of these factors.
Keywords: Halal products; Non-Muslim consumers; Attitude; Islam; Social influence
Citation: Ali A (2017) Halal Products Purchase Intention in Pakistan: Evidences from Non-Muslim Community. Arabian J Bus Manag Review 7:319.
Copyright: © 2017 Ali A. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Select your language of interest to view the total content in your interested language
Share This Article
- Total views: 1975
- [From(publication date): 0-2017 - Dec 12, 2019]
- Breakdown by view type
- HTML page views: 1822
- PDF downloads: 153