Holistic Sustainability View and Corporate Social Responsibility: A Case Study of Gunes Sigortas Micro Credit Integrated Micro Insurance Project
Kalkavan S* and Cetin S
Istanbul AydÄ±n University, Istanbul 34295, Turkey
- *Corresponding Author:
- Kalkavan S
Istanbul AydÄ±n University
Istanbul 34295, Turkey
Tel: +0 9053 0333 8160
E-mail: [email protected]
Received date: August 18, 2015; Accepted date: September 28, 2015; Published date: October 07, 2015
Citation: Kalkavan S, Cetin S (2015) Holistic Sustainability View and Corporate Social Responsibility: A Case Study of Gunes Sigorta’s Micro Credit Integrated Micro Insurance Project. Arabian J Bus Manag Review 5: 174.
Copyright: © 2015 Kalkavan S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The aim of this study is to provide a case study about corporate social responsibility. The examined case study is Gunes Sigorta’s MicroCredit Integrated MicroInsurance Project. Through this project, 67,756 low-income female entrepreneurs and their families were assured and insurance awareness in the target audience was increased with the indemnities. Considering the results, the interaction of the organization with its stakeholders and corporate reputation were affected positively.