alexa Impact of Customer Self Concept and Life Style on Luxur
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi

Uzma Naz* and Samreen Lohdi

Jinnah University for Women, Karachi, Pakistan

Corresponding Author :
Uzma Naz
Jinnah University for Women
Karachi, Pakistan
Tel: (92-21) 36620857
E-mail: [email protected]

Received Date: November 10, 2015; Accepted Date: December 30, 2015; Published Date: January 06, 2016

Citation: Naz U and Lohdi S (2016) Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi. Arabian J Bus Manag Review 6:192. 

Copyright: © 2016 Naz U, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

Luxuries are now being necessities for people day by day because people wants to be improve their life styles and by the utilization of luxury products they can fulfilled their self-concept by having a better social appreciation from society. The core reason of this research paper was to examine Impact of customer self-concept and life style on luxury goods purchases a case of females of Karachi. In today’s competitive world companies tried their best to make customer satisfied as customer satisfaction is very important because customer is the back bone of the organization. Companies know that customer want quality, authenticity and needs the history of a brand. The luxury brands are completely different offers and needed a very detailed approach to marketing and brand management. Quantitative research is used in this research paper and we have targeted females of Karachi who aged between 25-30 years. 200 is sample size of this research paper. The answers of the individuals were taken both electronically and manually. Frequency tables and pie charts were used to check the result with the help of SPSS. On the basis of result it has been accomplished that there is a positive significant impact of self-concept and life style of customer on purchases of luxury goods.

Keywords

Share This Page

Additional Info

Loading
Loading Please wait..
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords