alexa Impact of FDU on Urban Women in their Purchase Decision Making on Home Durables, an Empirical Study Specific to Kochi | OMICS International | Abstract
ISSN: 2162-6359

International Journal of Economics & Management Sciences
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Research Article

Impact of FDU on Urban Women in their Purchase Decision Making on Home Durables, an Empirical Study Specific to Kochi

Anilkumar N* and Jelsy Joseph

Karpagam University, India

*Corresponding Author:
Anilkumar N
Karpagam University, India
Tel: 0484-2532023
E-mail: [email protected]

Received date: November 29, 2014; Accepted date: October 14, 2014; Published date: October 24, 2014

Citation: Anilkumar N, Joseph J (2014) Impact of FDU on Urban Women in their Purchase Decision Making on Home Durables, an Empirical Study Specific to Kochi. Int J Econ Manag Sci 3:194. doi:10.4172/2162-6359.1000194

Copyright: © 2014 Anilkumar N et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

In this study the family aspects are probed to throw more limelight into the influence of family purchase roles, conflict resolution style in the current family purchase attitude-decision making- purchase behavior with specific relevance to urban Kerala families of Kochi, the fastest growing metro in Kerala, for the entire spectrum of consumer durable products, in view of high standard of living. The family dynamics are well brought out through this Family decision Unit (FDU) study on purchase of durables.

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