Saleha Anwar, Amir Gulzar
This study intends to find out the impact of perceived value on word of mouth endorsement and customer satisfaction exploring a mediating role of repurchase intentions. It is a study based on analysis of empirical data collected from 300 respondents. Correlation, regression and sobel test has been used to analyze the data. Results show a positive relationship of customer satisfaction to word of mouth endorsement and repurchase intentions. Further the repurchase intentions also mediate the relationship between customer satisfaction and word of mouth endorsement.
PDFShare this article
