Impact of Social Media Applications on Small Business Entrepreneurs
Malik Shahzad Shabbir*, Muhammad Saarim Ghazi and Atta Rasool Mehmood
International Islamic University Islamabad, Pakistan
- *Corresponding Author:
- FMalik Shahzad Shabbir
International Islamic University Islamabad
E-mail: [email protected]
Received Date: January 04, 2016; Accepted Date: January 20, 2016; Published Date: January 27, 2016
Citation: Shabbir MS, Ghazi MS, Mehmood AR (2016) Impact of Social Media Applications on Small Business Entrepreneurs. Arabian J Bus Manag Review 6:203.
Copyright: © 2016 Shabbir MS, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It is also examined how small business owners are motivated to use social media applications. Social media completely transformed the way of businesses. Social media applications in the present time have become most efficient and effective tool for small business entrepreneurs and normally all small business use social media platform for the advertising and publicity of their products and services, they make fan pages for the followers and they warmly welcome the suggestions and opinions which help in improving their business. However, based on literature review I concluded that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use this platform.