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Journal of Entrepreneurship & Organization Management
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Research Article

Impact Over Revenue: Toward a Social Entrepreneurship Model for University Technology Transfer

Matthew M. Mars1* and Randy Burd2

1Associate Dean, Outreach College, Affiliated Faculty, McGuire Center for Entrepreneurship, The University of Arizona, Tucson, Arizona, USA

2Assistant Vice President for Program Innovation, Office of the Vice President for Regional Development, Outreach, and Global Initiatives, Department of Nutritional Sciences, The University of Arizona, Tucson, Arizona, USA

*Corresponding Author:
Matthew M. Mars
Associate Dean
Outreach College, Affiliated Faculty
McGuire Center for Entrepreneurship
The University of Arizona
Tucson, Arizona, USA
E-mail: [email protected]

Received Date: April 05, 2013; Accepted Date: June 19, 2013; Published Date: June 21, 2013

Citation: Mars MM, Burd R (2013) Impact Over Revenue: Toward a Social Entrepreneurship Model for University Technology Transfer. J Entrepren Organiz Manag 2:104. doi: 10.4172/2169-026X.1000104

Copyright: © 2013 Mars MM, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


The institutionalized focus of university technology transfer is on revenue generation. Following a brief exploration of the evolution of the field, the current paper unpacks the assumptions underpinning the institutionalized understanding of technology transfer as a revenue-generating mechanism. Next, an alternative technology transfer model that is based on social entrepreneurship principles is proposed. The alternative model is predicated on the recognition of technology transfer as a mechanism for bettering society through value creation rather than value capture.


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