Innovating the Value PropositionsGiorgio Merli*
Senior Vice President, Solving Efeso International, Professor of Business Sociology, Bicocca University, Milan, Italy
- *Corresponding Author:
- Dr. Giorgio Merli
Senior Vice President
Solving Efeso International
Professor of Business Sociology
Bicocca University, Milan, Italy
Tel: +374 10 23-72-61
E-mail: [email protected]
Received date:March 19, 2014; Accepted date: October 04, 2014; Published date: October 14, 2014
Citation: Merli G (2014) Innovating the Value Propositions. Bus Eco J 5:111. doi: 10.4172/2151-6219.1000111
Copyright: © 2014 Merli G. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use,distribution, and reproduction in any medium, provided the original author and source are credited.
‘Traditionally’ innovating the value proposition of a company meant reviewing the products with the intent to make them more “innovative” in their content. Today it is important to consider that in the new market context, customers are increasingly inclined to value a product through its utilization function, i.e. to buy it more as a ‘service’ than as a product. Selling products through the value of their function is defined as “Servitization” of products. This is only one of the new concepts being adopted today by leading companies to innovate their value propositions.