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ISSN: 2169-0316

Industrial Engineering & Management
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Research Article

Is it Possible to Maximize Return on Investment and Achieve Adequate Market Share at the Same Time?

Sharfuddin Ahmed Khan*

Industrial Engineering & Engineering Management Department, University of Sharjah, Sharjah, UAE

*Corresponding Asuthor:
Sharfuddin Ahmed Khan
Industrial Engineering & Engineering Management Department
University of Sharjah, Sharjah, UAE
Tel: 971552563074
E-mail: [email protected]

Received October 08, 2014; Accepted October 13, 2014; Published October 20, 2014

Citation: Khan SA (2014) Is it Possible to Maximize Return on Investment and Achieve Adequate Market Share at the Same Time? Ind Eng Manage 3:141. doi:10.4172/2169-0316.1000141

Copyright: © 2014 Khan SA. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Nowadays due to high competition, organizations are looking to increase their market share but at the same time, they want quick return on investment (ROI). This article will define the basis of ROI and market share and try to find the relationship between them. At the end we will be able to answer the question “Is it Possible to Maximize Return on Investment and Achieve Adequate Market Share at the same time?”

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