alexa Market Orientation and Organizational Performance: Case of Pakistani SMEs
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
Open Access

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Research Article

Market Orientation and Organizational Performance: Case of Pakistani SMEs

Hussain J1*, Ismail K2 and Akhtar CS3

1PhD Student, Department of Management, Faculty of Management, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia

2Assciate Professor, Department of Management, Faculty of Management, Universiti Teknologi Malaysia, Johor Bahru, Malaysia

3Director, Technology Entrepreneurship Center, Universiti Teknologi Malaysia (UTMTEC), Johor Bahru, Johor, Malaysia

*Corresponding Author:
Hussain J
PhD Student, Department of Management
Faculty of Management, Universiti Teknologi Malaysia
Johor Bahru, Johor,Malaysia
Tel: +60143230698
E-mail: [email protected]

Received date: February 02, 2015 Accepted date: June 19, 2015 Published date: July 03, 2015

Citation: Hussain J, Ismail K, Akhtar CS (2015) Market Orientation and Organizational Performance: Case of Pakistani SMEs. Arabian J Bus Manag Review 5:139.

Copyright: © 2015 Hussain J, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 valid questionnaires were completed and returned representing 58 per cent response rate. The results indicate that market orientation as a construct has a significant relationship and influence on performance of SMEs. Multiple regression results indicate that all the three dimensions of market orientation have significant influence on performance. The study will benefit SME managers, business practioners and government at various levels and will also serve as a frame of reference for future studies. Future recommendations are also provided for researchers.


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