alexa Marketing a Potential Tourism Destination - A Case Stud
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

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Research Article

Marketing a Potential Tourism Destination - A Case Study of Nsanakang in Eyumojock Subdivision

Evaristus Nyong Abam*

Catholic University Institute of Buea, College of Business and Technology, Department of Travel Agency, Tourism and Operation Management, UK

*Corresponding Author:
Evaristus Nyong Abam
Catholic University Institute of Buea
College of Business and Technology
Department of Travel Agency
Tourism and Operation Management, UK
Tel: 07961949315/07414096082
E-mail: [email protected]

Received Date: June 27, 2016; Accepted Date: October 14, 2016; Published Date: October 24, 2016

Citation: Abam EN (2016) Marketing a Potential Tourism Destination - A Case Study of Nsanakang in Eyumojock Subdivision. J Tourism Hospit 5: 251. doi:10.4172/2167-0269.1000251

Copyright: © 2016 Abam EN. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



An environment when properly developed and managed, tourism can serve as a mechanism for protecting the natural environments, preserving historical archaeological and religious monuments and stimulating the practice of local cultures, folklore, traditions, arts and crafts, and cuisine, indeed tourism touches on every aspect of the economy. The image of a country altogether covers the political, economic, historical and cultural aspects.. Destination image is the attitude, perception, beliefs and ideas one hold about a particular area formed by the cognitive image of a particular destination. The overwhelming majority of tourists are mostly concern about their personal safety when travelling. Political instability, treat of war or war, terrorist incidents and crime have a major negative impact on tourists destination image and on their arrivals. There are still a lot of potentials in Nsanakang and other villages in Eyumojock subdivision unexploited and they have the capacity to boast the tourism industry. The travel and tourism industry is no different from other industries as it has always promoted the products and services they sell to their customers. They do not look the same or use the same type of promotional materials or displays and the promotion may not be aimed at everyone.


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