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Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Marketing Communication through Social Media: A Exploratory Case Study of SMEs in Pakistan

Abstract

Omer MM

It needs to be investigated if SME’s in Pakistan are accustomed to usage of internet. It is emphasized that major economies of the world are getting a sizeable contribution from E-Commerce. This study shall explore the penetration of E-commerce and readily acceptance or otherwise of E-commerce in SME’s Pakistan. How SME’s are increasing revenue, reducing cost and adoption of E-commerce as their business strategy.

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Citations: 5479

Arabian Journal of Business and Management Review received 5479 citations as per Google Scholar report

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