Marketing of Financial and Banking Products: An Example fromBangladeshi Bank
Mahtab N* and Abdullah M
Lecturer, School of Business Independent University, Bangladesh
- *Corresponding Author:
- Mahtab N
Lecturer, School of Business Independent University
E-mail: [email protected]
Received Date: February 25, 2016; Accepted Date: February 29, 2016; Published Date:March 07, 2016
Citation: Mahtab N, Abdullah M (2016) Marketing of Financial and Banking Products: An Example from Bangladeshi Bank. J Account Mark 5:159. doi: 10.4172/2168-9601.1000159
Copyright: © 2016 Mahtab N, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Marketing of bank products is the aggregate function absorbed at providing facility to satisfy customer’s monetary needs and wants, more than the rivalry keeping in view the organizational objectives. Banking is a personalized service oriented industry and hence should provide services which satisfy the customers’ needs. The marketing tactic includes forestalling, classifying, responding and satisfying the customers’ needs and wants effectually, professionally, and beneficially. It can be said that the presence of the bank has miniature value without the presence of the customer. The main role of the bank is not only to attain and win more and more customers but also to preserve them through operative customer facility. Marketing as associated to banking is to explain a suitable promise to a customer through a variety of products and services and also to confirm operative distribution through satisfaction. The actual contentment delivered to a customer relay on how the customer is cooperated with. It goes on to prominence that every employee from the highest executive to the most junior employee of the bank should be concerned with marketing.