Marketing of Tourism Services and Employment Generation in MaduraiRegion: A Study
Assistant Professor of Commerce, Saraswathi Narayanan College, Madurai, Tamilnadu, India
- *Corresponding Author:
- Selvaraj N
Assistant Professor of Commerce
Saraswathi Narayanan College
Madurai, Tamilnadu, India
E-mail: [email protected]
Received Date: November 09, 2015; Accepted Date: March 11, 2016; Published Date: March 18, 2016
Citation: Selvaraj N (2016) Marketing of Tourism Services and Employment Generation in Madurai Region: A Study. J Account Mark 5:162. doi:10.4172/2168-9601.1000162
Copyright: © 2016 Selvaraj N. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Tourism is a man-power intensive activity and increasingly provides direct and indirect employment both in the skilled and unskilled categories through various marketing services. Ministry of Tourism, Government of India has estimated that every Rs.10 lakhs invested in tourism created 47.5 jobs. The same amount if invested in agriculture and manufacturing sector can create only 44.7 and 12.6 jobs respectively. In Madurai region in all five selected centers, tourism industry has in fact shaped along the lines of production oriented industries, in opening new vistas of employment opportunities to all categories of skilled and under skilled and educated and uneducated men and women. Several government departments are also involved in tourism promotion. Thus, the employment content in tourism industry deserves a careful study.