Marketing of Turmeric in the Sangli District, Maharashatra, IndiaRavindra U Kanthe* and Venkatesh Yashwant Badave
Department of Management Studies, D.K.T.E’s society’s Textile and Engineering Institute’s, Maharashtra, India
- *Corresponding Author:
- Dr. Ravindra Kanthe
Department of Management Studies
D.K.T.E’s society’s Textile and Engineering Institute’s
E-mail: [email protected]
Received Date: September 07, 2016; Accepted Date: September 24, 2016; Published Date: September 28, 2016
Citation: Kanthe RU, Badave VY (2016) Marketing of Turmeric in the Sangli District, Maharashatra, India. Int J Econ Manag Sci 5:374. doi: 10.4172/2162- 6359.1000374
Copyright: © 2016 Kanthe RU, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Due to Globalization there is an increasing need for agricultural marketing. The researcher attempts to study the marketing of Turmeric. This study consists of marketing of turmeric in Sangli district. In Sangli procuring and trading facility and online marketing is available. Identifying potential customer and trading facility is a problem. Agricultural marketing systems and products are needed to be restructured and reoriented to meet the needs arising from the globalization process, new initiatives and measures will be required to be identified and attended to by globalization and agricultural marketing.