Methodology and Strategies for Companies in the Process of InternationalizationVargas-Hernandez JG1* and Alejandro OZ2
- *Corresponding Author:
- Vargas-Hernández JG
Department of Economics
University Center for Economic and Managerial Sciences
University of Guadalajara, Mexico
E-mail: [email protected]
Received date: October 13, 2016; Accepted date: November 24, 2016; Published date: November 29, 2016
Citation: Vargas-Hernandez JG, Alejandro OZ (2016) Methodology and Strategies for Companies in the Process of Internationalization. J Glob Econ 4:224. doi: 10.4172/2375-4389.1000224
Copyright: © 2016 Vargas-Hernandez JG, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This research aims to provide guidance to companies seeking to initiate a process of internationalization, discusses possible strategies and methodologies that can be followed to succeed in this process. It is based on a case study focused on Inditex group, although it is a descriptive research, tries to give a clear focus to consider, on proven theories supported in addition to the strategic and operational structure of our case study. Our main results conclude in determining a variant strategy for each company, but can come from the same schema international diversification, which is crucial part of business development and its main strength should be good management skills.