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ISSN: 2375-4516

Intellectual Property Rights: Open Access
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Research Article

Millennium and Generation Next Trademarks: Trends in Branding and Merchandising

Sreenivasulu NS*

Professor of Law, National University of Juridical Sciences (NUJS), Kolkata, India

*Corresponding Author:
Sreenivasulu NS
Professor of Law
National University of Juridical Sciences (NUJS), Kolkata, India
Tel: 91-9831876383
E-mail: [email protected]

Received Date: March 29, 2014; Accepted Date: May 12, 2014; Published Date: May 21, 2014

Citation: Sreenivasulu NS (2014) Millennium and Generation Next Trademarks: Trends in Branding and Merchandising. Intel Prop Rights 2:117. doi: 10.4172/2375-4516.1000117

Copyright: © 2014 Sreenivasulu NS. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

In the recent past the field of trademark has witnessed considerable changes and trends which have introduced certain millennium and innovative trademarks. It is important to know about these new millennium and generation next trademarks which brought up innovative trademarks such collective marks, sound marks, smell marks, certification trade mark, scent mark service mark, color mark, taste mark, well known trade mark and feel marks. The paper attempts to throw some light on the new millennium and generation next trademark and their status under the current fabric of law of trademarks.

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