Moralism, Constructivism, Relativism: Identifying and Describin g the Approaches of Research on ScandalBaugut P*
Department of Communication Studies and Media Research, Ludwig-Maximilians-University Oettingenstr. 67, 80538 München, Germany
- *Corresponding Author:
- Baugut P
Department of Communication Studies and Media Research
Oettingenstr. 67, 80538 München, Germany
Tel: +49 89 2180 72455
E-mail: [email protected]
Received Date: March 13, 2017; Accepted Date: April 27, 2017; Published Date: May 05, 2017
Citation: Baugut P (2017) Moralism, Constructivism, Relativism: Identifying and Describing the Approaches of Research on Scandal. J Mass Communicat Journalism 7: 336. doi: 10.4172/2165-7912.1000336
Copyright: © 2017 Baugut P. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Scandals are an inherent part of our society and therefore explored by different academic disciplines. The enormous diversity in approaching the phenomenon of scandal exacerbates its systematization, which has not yet taken place in an inter-subjective, understandable manner by using distinctive features. Our study aims at closing this gap by identifying and describing four approaches in research on scandal: the group of “mediaoriented constructivists”, “strategic constructivists”, “society-oriented moralists”, and “internet-oriented relativists”. In part, these approaches differ substantially in recognizing the causes, the process, the functions or the evaluation, respectively, of scandals. Additionally to fundamental differences, this study brings to light the commonalities, connecting factors and blind spots of the different approaches.