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Non-Profits Vs For-Profits in the Game of Social Media: Critical Observations and Reflections | OMICS International | Abstract
ISSN: 2165-7912

Journal of Mass Communication & Journalism
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Non-Profits Vs For-Profits in the Game of Social Media: Critical Observations and Reflections

Michelle Schmude* and Scott J. Weiland

Department of Mass Communications, King’s College, USA

*Corresponding Author:
Michelle Schmude
Department of Mass Communications
King’s College, USA
E-mail: [email protected]

Received Date: October 10, 2013; Accepted Date: October 11, 2013; Published Date: October 12, 2013

Citation: Schmude M, Weiland SJ (2013) Non-Profits Vs For-Profits in the Game of Social Media: Critical Observations and Reflections. J Mass Communicat Journalism 3:e143. doi:10.4172/2165-7912.1000e143

Copyright: © 2013 Schmude M. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


With the goal of understanding social media habits, a panel discussion of almost 100 non-profit and for-profit organizations at “NEPABlogCon” identified similarities and differences in the areas of social media platforms, social media strategic plans, and social media policies between non-profits and for-profits. More social media similarities than differences existed among participants. In addition there are several key areas that should be investigated by participants to mirror best practices.


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