Organizational Creativity and Competitive Advantage: A GCC PerspectiveFawaz Ali Thawabieh, Muhammad Saleem and Mohamed W Hashim*
University of Buraimi, Al Buraimi, Sultanate of Oman
- *Corresponding Author:
- Mohamed W Hashim
University of Buraimi, Al Buraimi
Sultanate of Oman
Tel: 00968 96146157
E-mail: [email protected]
Received Date: June 27, 2016; Accepted Date: July 01, 2016; Published Date: July 01, 2016
Citation: Thawabieh FA, Saleem M, Hashim MW (2016) Organizational Creativity and Competitive Advantage: A GCC Perspective. Int J Econ Manag Sci 5:355. doi:10.4172/2162-6359.1000355
Copyright: © 2016 Thawabieh FA, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Nation, society or organization’s prosperity depends on how creative and innovative the human assists they possess. It is widely believed that human creativity is one of the main sources of gaining sustainable long-term competitive advantage for an organization or a Nation. Low oil prices has continued to weigh heavily on the GCC (Gulf Cooperation Council) economies and forced these countries to diversify its economy and become less reliant on crude oil. In this context the need for creating a society that is creative and could use its creativity to innovate in the different sectors will be critical of its future success. This article shall discuss what creativity is and its evaluation and highlight the need for creativity in organization and how they could gain a competitive advantage. The authors have further investigated the present status of Innovation in the GCC counties by considering the Global Innovation index report 2015.