alexa Perception of Social Values and Its Role in Controlling Corruption Geniein Peshawar Region
ISSN: 2168-9601

Journal of Accounting & Marketing
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Research Article

Perception of Social Values and Its Role in Controlling Corruption Geniein Peshawar Region

AsadUllah* and Mussawar Shah

Department of Rural Sociology, The University of Agriculture, Peshawar, Pakistan

*Corresponding Author:
Asad Ullah
Assistant professor
Department of Rural Sociology
The University of Agriculture
Peshawar, Pakistan
Tel: +92 91 9216518
E-mail: [email protected]

Received date: May 03, 2016; Accepted date: May 19, 2016; Published date: May 26, 2016

Citation: Ullah A, Shah M (2016) Perception of Social Values and Its Role in Controlling Corruption Genie in Peshawar Region. J Account Mark 5: 177. doi: 10.4172/2168-9601.1000177

Copyright: © 2016 Ullah A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The major objective of this research study was to assess the impact of corruption upon the prevalent social values in Peshawar city, Pakistan. A sample size of 150 respondents was selected with stratified random sampling to ascertain respondent’s attitude towards phenomena at hand through Likert scale as measurement tool. At first stage uni-variate analysis and then bi-variate analysis were carried out to reach into logical outcome. While indexing the dependent variable (corruption perception) and by cross-tabulating with independent variable (social values), Chi-square test was used to determine the association between dependent and independent variables. In addition, Gamma (γ) statistics was applied to determine the strength and direction of the relationship. the study found a significant and positive associated of corruption perception with cognitive belief in social values (P=0.000), uniformity in treatment by social value to various social classes (P=0.002), uniformity in acceptance of social values by various classes (P=0.022), values as derivatives of social power (P=0.001), emotional attachment to social values (P=0.010), social values as guide to truth and falsehood (P=0.000). The study concluded that people in the study area had clear vision about social values, based on thoughts and experience, guiding human behavior towards truth. Social values have psychological bases, but their sociological foundations were much stronger. Social values under transition display disparity in its observance by various social layers of our society, different in nature i.e. economic and social, creating confusion like situation and encouraging corruption.


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