alexa Physical Appearance, Attractiveness and Relationships: Is the Display Versus Avoidance of the Color Red a Strategic Mating Signal?
ISSN: 2161-0487

Journal of Psychology & Psychotherapy
Open Access

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Review Article

Physical Appearance, Attractiveness and Relationships: Is the Display Versus Avoidance of the Color Red a Strategic Mating Signal?

Daniela Niesta Kayser1* and Sascha Schwarz2

1Universität Potsdam, Department Psychologie, Sozialpsychologie, Germany

2Bergische Universität Wuppertal, Institut für Psychologie, Lehrstuhl für Sozialpsychologie, Germany

Corresponding Author:
Daniela Niesta Kayser
Universität Potsdam
Department Psychologie, Sozialpsychologie
Karl-Liebknecht-Str. 24-25, 14476 Potsdam, Germany
Tel: 0331/977-2878
Fax: 0331/977-2795
E-mail: [email protected]

Received date: March 04, 2017; Accepted date: April 12, 2017; Published date: April 19, 2017

Citation: Niesta Kayser D, Schwarz S (2017) Physical Appearance, Attractiveness and Relationships: Is the Display Versus Avoidance of the Color Red a Strategic Mating Signal? J Psychol Psychother 7:293. doi:10.4172/2161-0487.1000293

Copyright: © 2017 Niesta Kayser D, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The present article focuses on the role of situational factors - such as the color red - and their influence on what humans notice in others. Humans form impressions of others instantly. These impressions are predominantly based on physical appearance, which is part due to a person’s search for indicators of a potential partner’s fitness. Attractive individuals are associated with all sorts of positive qualities, whereas their less attractive counterparts are less favorably depicted. This perception process of physical attractiveness is associated with health in male and female faces, and from an evolutionary point of view, serves the survival and the reproductive success of the perceiver. The meaning of the color red for approach and avoidance behavior is demonstrated in a recent study, which shows that women’s use (or avoidance) of red clothing, accessories, and make-up may serve as a subtle and strategic indicator of (missing) sexual interest.


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