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Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth | OMICS International | Abstract
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Editorial

Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth

Wael Kortam*

Department of Business Administration, Vice Dean for Postgraduate Studies, Research and Internationalization, Faculty of Commerce, Cairo University, Egypt

*Corresponding Author:
Wael Kortam
Department of Business Administration
Vice Dean for Postgraduate Studies
Research and Internationalization
Faculty of Commerce, Cairo University, Egypt
E-mail: [email protected]

Received Date: March 05, 2012; Accepted Date: March 09, 2012; Published Date: March 12, 2012

Citation: Kortam W (2012) Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth. J Acct Market 2:e102. doi:10.4172/2168-9601.1000e102

Copyright: © 2012 Kortam W. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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