Protecting the Nigerian Consumer: An Expository Examination of the Role of Consumer Protection Council
- *Corresponding Author:
- Nwankwo Cosmas A
Department of Marketing
Chukwuemeka Odumegwu Ojukwu
E-mail: [email protected]
Received Date: February 22, 2016; Accepted Date: March 03, 2016; Published Date: March 12, 2016
Citation: Ndubisi Emmanuel C, Anyanwu Aham V, Nwankwo Cosmas A (2016) Protecting the Nigerian Consumer: An Expository Examination of the Role of Consumer Protection Council. Arabian J Bus Manag Review 6:226.
Copyright: © 2016 Ndubisi Emmanuel C, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This study examines the protection of Nigerian Consumers with particular reference to the role of Consumer Protection Council of Nigeria (CPC) established by the Act C25 of 2004 and charged with the responsibility to promote, protect and safeguard the rights and interests of consumers in all areas of goods and services. The study analyzed primary data against the background of the objectives of the study. Evidences available indicate that consumer protection in Nigeria, like in most less developed countries had remained at the lowest ebb in spite of the prevalence of unwholesome business practices. The study observed that although the CPC Act recognized the rights of consumers, it does not specifically provide how these rights should be enforced, as they were merely implied and subsumed into the functions of the Act Council. The study also found that most of the consumers do not take time to study the labels on products before purchase and as a result, they do not have full information about the products that would help them to protect their rights. Consumers’ awareness of their protection laws is low, which results in the absence of litigations against sellers even in cases of obvious infringements. The implication of the findings is that the Consumer Protection Council should be more proactive in safeguarding the rights and welfare of consumers in Nigeria. The paper recommended intensified consumer education, by Consumer Protection Council, focusing on consumers in order to increase their knowledge as well as push for the amendment of specific sections of the Act C25 of 2004 to add more powers to the Council to enable them give the aggrieved consumers unfettered access to courts to pursue their rights.