Realization the Marketing Approach in the Management of the RegionMorozova GA*
Professor of Nizhny Novgorod Institute of Management, Russian Presidential Academy of National Economy, Russia
- *Corresponding Author:
- Morozova GA
Professor of Nizhny Novgorod Institute of Management
Russian Presidential Academy of National Economy, Russia
E-mail: [email protected]
Received date: November 13, 2014; Accepted date: December 11, 2014; Published date: December 21, 2014
Citation: Morozova GA (2014) Realization the Marketing Approach in the Management of the Region. Int J Econ and Manage Sci 4:215. doi: 10.4172/2162-6359.1000215
Copyright: © 2014 Morozova GA. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Current methods of socio-economic control region requires new approaches. There is a distinction between the concept of governance in past periods and in periods associated with the unstable development of the crisis. Therefore, marketing management should combine and integrate all kinds of management activities that are based on identifying and addressing the needs and interests of the society as a whole and individual social strata and groups, to stimulate useful new society needs and interests. The article discusses the use of the marketing approach to managing the region.