Relationship between Perceived and Desired Levels of Service Quality of Private Sector Banks in Madurai
Department of Commerce, Saraswathi Narayanan College, India
- *Corresponding Author:
- Selvaraj N
Department of Commerce
Saraswathi Narayanan College, India
E-mail: [email protected]
Received January 05, 2016; Accepted February 12, 2016; Published February 16, 2016
Citation: Selvaraj N (2016) Relationship between Perceived and Desired Levels of Service Quality of Private Sector Banks in Madurai. J Glob Econ 4:180.doi:10.4172/2375-4389.1000180
Copyright: © 2016 Selvaraj N . This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Private banking in India was practiced since the beginning of banking system in India. The first private bank be set up in India was the IndusInd Bank. It was one of the fastest growing banks, among private sector banks in India. .” A customer is one who receives a product or service from an organization. So defined, a customer would obviously include an account holder or his representative, or a person carrying on casual business transactions with a bank, or a person who on his own initiative may come within the ambit banking fold. The study entitled customer perception to the services of commercial banks in Madurai city is carried out in the Temple city which is the second largest one in Tamil Nadu. Twenty four public sector banks and fifteen private sector banks function in Madurai district.