alexa Relationship between Reputation Perception and Job Purs
ISSN: 2162-6359

International Journal of Economics & Management Sciences
Open Access

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Research Article

Relationship between Reputation Perception and Job Pursuit Intention in Private Sector

Rab Nawaz Khan*

Department of Finance, Preston University, Canal Town, Peshawar 25000, Pakistan

*Corresponding Author:
Rab Nawaz Khan
Preston University
Department of Finance, Canal Town
Peshawar 25000, Pakistan
Tel: 923229100101
E-mail: [email protected]

Received Date: April 13, 2017; Accepted Date: April 26, 2017; Published Date: April 28, 2017

Citation: Khan RN (2017) Relationship between Reputation Perception and Job Pursuit Intention in Private Sector. Int J Econ Manag Sci 6: 422. doi: 10.4172/2162-6359.1000422

Copyright: © 2017 Khan RN. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



These days’ companies use the concept of branding in the area of Human Resource Management and the application of branding principles to HRM has been termed as Employer Branding. This ideology is applied to attract potential recruits and to reassure that the existing employees are involved in the company’s culture and strategy. Therefore, the aim this research study is to analyze how organizations’ reputation together with job attributes influence potential job seekers’ intention to apply for a job. This study is quantitative in nature and its scope is to find out the impact of organizational identity on potential recruits. To achieve this objective, a survey of a sample size of 100 students enrolled in the Masters and Graduate program of four business school Karachi was conducted with the help of questionnaire. Correlation test will be run to find out the relationship between reputation perception and job-pursuit intentions. Through the in-depth analysis of the conducted survey, it was seen that employer branding is positively associated with job seeker intention to apply and to attract more than more talented and qualified candidates therefore organization need to be attractive employer by focusing on different strategies of employer branding and through this approach their can increase applicant intention to apply. It can be concluded that reputation information of an organization creates brand equity that generate the perception of organization's prestige in the market and students get influenced by the reputation of a firm because due to that they want to associate with a branded organization to start their career.


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