Research on the Relationships among Macau Gambling TouristsÃ¢ÂÂ Novelty, Hedonics, Perceived Value and Revisit Willingness
Anna Chun-Hsuan Hsiao* and Xu Xiaohui
Department of International Tourism and Management, City University of Macau, Macau
- *Corresponding Author:
- Anna Chun-Hsuan Hsiao
Department of International Tourism and Management
City University of Macau, Macau
Tel: (+853) 8590 2536
E-mail: [email protected], [email protected]
Received Date: March 12, 2017; Accepted Date: March 23, 2017; Published Date: March 30, 2017
Citation: Hsiao ACH, Xiaohui X (2017) Research on the Relationships among Macau Gambling Tourists’ Novelty, Hedonics, Perceived Value and Revisit Willingness. J Tourism Hospit 6: 276. doi: 10.4172/2167-0269.1000276
Copyright: © 2017 Hsiao ACH, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper aims to discuss the relationships among Macau gambling tourists’ novelty, hedonics, perceived value and revisit willingness. It will present the scales of novelty, hedonics, perceived value and revisit willingness, based on the existing relevant literature. In this paper the author utilizes SPSS 20.0 to analyze the collected data and verifies the proposed hypotheses. The expected conclusions are as follows: on the one hand, Macau gambling tourists’ novelty positively and significantly affects their hedonics and perceived value; on the other hand, Macau gambling tourists’ hedonics positively and significantly affects their perceived value, and Macau gambling tourists’ perceived value also positively and significantly affects their revisit willingness.