alexa Sale of the Crown of Beer - A study based on the strategy tripod of Mike Peng
ISSN: 2162-6359

International Journal of Economics & Management Sciences
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Research Article

Sale of the Crown of Beer - A study based on the strategy tripod of Mike Peng

José G Vargas-Hernandez*

Noé Rene Luna Plascencia, University Center for Economic and Managerial Sciences, University of Guadalajara, Av. Juárez No. 976, Colonia Centro, C.P. 44100, Guadalajara, Jalisco, México

*Corresponding Author:
José G Vargas-Hernandez
Noé Rene Luna Plascencia, University Center for Economic and Managerial Sciences
University of Guadalajara, Av. Juárez No. 976
Colonia Centro, C.P. 44100, Guadalajara, Jalisco, México
Tel: +523337703340
E-mail: [email protected]

Received Date: July 09, 2015; Accepted Date: July 16, 2015; Published: July 26, 2015

Citation: Vargas-Hernández JG (2015) Sale of the Crown of Beer: A Study Based on the Strategy Tripod of Mike Peng. Int J Econ Manag Sci 4:277. doi:10.4172/2162-6359.1000277

Copyright: © 2015 José G Vargas-Hernandez. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in Mexico with the highest market share) through analysis of the annual reports of the company. The analysis will be supported under three main theories: theory of industry, theory of resources and capabilities and ultimately theory of institutions. The paper concludes with a compilation and analysis of information giving rise to answer the question why Grupo Modelo sold? And if have you had a positive result in the acquisition of Grupo Modelo by the company ABI?


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