alexa SMS Promotion Effects on Consumer Behaviour: A Turkish Case
ISSN: 2162-6359

International Journal of Economics & Management Sciences
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Research Article

SMS Promotion Effects on Consumer Behaviour: A Turkish Case

Fehim Duzgun1* and Gonca Telli Yamamoto2

1Faculty of Business and Administrative Sciences, Okan University, Istanbul, Turkey

2Faculty of Business and Administrative Sciences, Maltepe University, Turkey

*Corresponding Author:
Fehim Duzgun
Senior Sales Manager, Huawei Telecommunication
Istanbul, Turkey
Tel: +905336672984
E-mail: [email protected]

Received Date: November 08, 2016; Accepted Date: January 04, 2017; Published Date: January 09, 2017

Citation: Duzgun F, Yamamoto GT (2017) SMS Promotion Effects on Consumer Behaviour: A Turkish Case. Int J Econ Manag Sci 6: 397. doi: 10.4172/2162-6359.1000397

Copyright: © 2017 Duzgun F, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing is the most basic and widely used method of mobile marketing since the early days of mobile marketing. Beside of that, Smartphone development changed the Mobile Phone market characteristics and user habits, hence marketing communication methods changed and extended with many alternatives. The question is; after smartphone development, SMS marketing is still affecting consumer behaviour or not? So far, literature has been supporting that SMS marketing is an effective way to reach the consumer and it affects consumer behaviour. In our research, to examine effect of SMS marketing, we have made promotional sales campaign with SMS communication for a smartphone product in Turkey market. We have sent location base SMS through one of the biggest Telecom operator with addressing Operator shops and analysed the consumer behaviour result.


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